Monthly Archives: July 2009

Enterprise 2.0: We Got it All Wrong – a Cross-Cultural Misunderstanding

While social media is slowly earning a place inside companies, they still have none or very little impact on the rigid business processes of the enterprise. A major cultural change, along with deep redesign of corporate governance and internal working, … Continue reading

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Luxury brands and social media: a natural (yet to be started) evolution

When it comes to luxury, the words “exclusive” and “premium-priced” often come to mind, magnifying the fact that luxury brands are, with many reasons, cautious to market themselves on channels where they might lose control on the perception of their … Continue reading

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Why There Might be Nothing Better than the Worst

Every day, I read numerous papers and blogs posts about how brands and companies engage customers or internal communities through social media, and, from crowdsourced innovation to customers services, most, if not all, stories feature positive sentiment and best ideas … Continue reading

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EtoB: will enterprise 2.0 and the social web converge? – The firewall dilemma

As community-driven tools and internal social networks experiments are now flourishing in many companies, as brands begin to understand what “engaging with customers” really mean, important part of businesses, BtoB or BtoC, are getting more people-centric, and Social Media begin … Continue reading

Posted in As seen, heard or read, English | Tagged , , , | 2 Comments