Monthly Archives: September 2009

Will Enterprise Avoid the Worst Scenarios Ever?

Michael Idinopulos recently published an article encouraging companies to “skip the pilot” and adopt social media at company-wide scale. While I agree with him saying that providing a global environment for social initiatives inside Enterprise is the right way for … Continue reading

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McDonald’s France : Does Branding Allow Of Faking History?

McDonald’s is presently celebrating its 30th year of presence in France. But when I came back in Paris in 1978, I remember having eaten in some of the half a dozen McDonald’s restaurants opened at that time. So what happened? … Continue reading

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What Enterprise Could Learn From AI Research History

This might look like quite an academic title, but heaven knows how little academic I am! I was for a long time interested in AI as a way to use computers to something else than deterministically crunching data, and, as … Continue reading

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Enterprise 2.0, Social Media and the Sacred Trilogy

Social Media is more about information management (links) than about knowledge (nodes). And business is neither about information nor knowledge management, but about decision taking. The absence of the decision dimension in most attempts to introduce Social Media into business … Continue reading

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