Monthly Archives: November 2009

The New Laws of Attraction: Management as Transformation of Value

It is quite striking to see how much the mass production era still shapes a lot of our behaviors, whether in our relationships to brands or in Enterprise world. From a customer point of view, while conversing more and more … Continue reading

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Salesforce Chatter: Enterprise 2.0 or Enterprise 2″0?

Twitter was bruising yesterday about Salesforce announcement of its new application, Chatter. With a product introduced as a “Facebook for the Enterprise” by a representative of the company, Salesforce just confirmed what is becoming an important trend in Enterprise platforms:  … Continue reading

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The New Laws of Attraction: Brands Dematerialization

Considering that brands are in fact shaped by their customers is anything but new. In 1954, Peter Drucker already wrote: [Marketing] is the whole business seen from the point of view of its final result, that is, from the customer’s … Continue reading

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A Fractal Perspective on Enterprise 2.0 Adoption

Whichever definition and/or paradigm we are trying to wrap Enterprise 2.0 in, whichever framework we are tempted to fit it in when boarding key departments from enterprise, one of the main challenges we, practitioners, are facing every day, is to … Continue reading

Posted in As experimented, As seen, heard or read, English | Tagged , , , , , , , , | 5 Comments