Comments on: A Fractal Perspective on Enterprise 2.0 Adoption

By: Jon Husband

Jon Husband — Sun, 08 Nov 2009 19:30:10 +0000

You may find this post I wrote about a year ago of interest re: E2.0 adoption, etc.

By: Four For Friday (10) — Shefaly Yogendra

Four For Friday (10) — Shefaly Yogendra — Fri, 06 Nov 2009 11:30:32 +0000

[...] social media discussion ends up centred on consumers. Not this article which presents A Fractal Perspective on Web 2.0 (hat-tip to [...]

By: Tweets that mention A Fractal Perspective on Enterprise 2.0 Adoption | Sonnez en cas d'absence -- Topsy.com

Wed, 04 Nov 2009 22:14:11 +0000

[...] This post was mentioned on Twitter by Autom Tagsa, Anthony Poncier, ProfySpace, Thierry de Baillon, Thierry de Baillon and others. Thierry de Baillon said: [blog post] A Fractal Perspective on Enterprise 2.0 Adoption http://bit.ly/3DF1oM [...]

By: Thierry

Thierry — Wed, 04 Nov 2009 18:57:39 +0000

Yes Autom,
for me it goes far beyond organic change. We have to take into account corporate cultures and years of organizational ans managerial ‘puckers’. Doing that requires much more disruption than virality might induce.
Just a recent real life example: a company, which has heavy process-based customer support, wishing to ‘manage’ an internal technical community, to facilitate knowledge sharing and problem solving. Of course, similarity and homonimy of roles doesn’t mean they have a *community*, they would have to build one before managing it, but this is another story… Rather than guiding into community management, a better way is to show them how much their problem is similar, both in scope and in nature, as customer support, and to get them to rethink both parallely, driving the change both at a specific and a company-wide level, getting fractality into gear.
Thierry

By: autom

autom — Wed, 04 Nov 2009 18:16:44 +0000

what a great visual analogy to E2.0 adoption..to me the gist of your arguments point to organic modes of change. and by that i mean effecting change through positively disruptive techniques and allowing the natural course of synthesis to occur, be it in patterns of behaviour, adjusting cultural mindset, introducing disruptive elements that naturally *force* the individual or groups of individuals to rethink, reshape and redefine. i now see why you are leery of mimetic approaches and their effectiveness.

this comment may risk sounding a tad pedantic. a tad..oh well, i do *get* where you’re coming from tho..bravo!