Comments on: The New Laws of Attraction: Brands Dematerialization http://www.debaillon.com/2009/11/the-new-laws-of-attraction-brands-dematerialization/ Thierry de Baillon 's bilingual thoughts about the crossing between social media, collaborative organizations and human behaviors in the workplace. Wed, 25 Jan 2012 09:08:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ira9201 http://www.debaillon.com/2009/11/the-new-laws-of-attraction-brands-dematerialization/comment-page-1/#comment-1113 Ira9201 Tue, 24 Nov 2009 04:35:54 +0000 http://www.debaillon.com/?p=454#comment-1113 Thoughtful --Marketing 2.0 "shift from products as personification of brands to products as symbol of value exchanged between brands [companies] and customers" ---we see it as expanding connections generating value Thoughtful –Marketing 2.0 “shift from products as personification of brands to products as symbol of value exchanged between brands [companies] and customers” —we see it as expanding connections generating value

]]> By: uberVU - social comments http://www.debaillon.com/2009/11/the-new-laws-of-attraction-brands-dematerialization/comment-page-1/#comment-1091 uberVU - social comments Wed, 18 Nov 2009 14:37:40 +0000 http://www.debaillon.com/?p=454#comment-1091 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by tdebaillon: [blog post] The New Laws of Attraction: Brands Dematerialization http://bit.ly/1ibT5J... Social comments and analytics for this post…

This post was mentioned on Twitter by tdebaillon: [blog post] The New Laws of Attraction: Brands Dematerialization http://bit.ly/1ibT5J...

]]> By: Thierry http://www.debaillon.com/2009/11/the-new-laws-of-attraction-brands-dematerialization/comment-page-1/#comment-1090 Thierry Wed, 18 Nov 2009 12:22:25 +0000 http://www.debaillon.com/?p=454#comment-1090 @Mirek I agree, advertising focuses mainly on emotion, and the product has become a transactional object. What was for a long time true for luxury brands now happens with consumer goods. @Autom I will keep on with attractors in next post, focusing on the "internal" world, Enterprise. The same model is prevalent: products are both a transaction symbol and the invisible basis (it's all about selling and getting money, after all). In companies, knowledge is what fuels innovation and competitive advantages, its propagation being what matters most in coworkers relationships. @Mirek I agree, advertising focuses mainly on emotion, and the product has become a transactional object. What was for a long time true for luxury brands now happens with consumer goods.
@Autom I will keep on with attractors in next post, focusing on the “internal” world, Enterprise. The same model is prevalent: products are both a transaction symbol and the invisible basis (it’s all about selling and getting money, after all). In companies, knowledge is what fuels innovation and competitive advantages, its propagation being what matters most in coworkers relationships.

]]> By: Mirek Polyniak http://www.debaillon.com/2009/11/the-new-laws-of-attraction-brands-dematerialization/comment-page-1/#comment-1081 Mirek Polyniak Tue, 17 Nov 2009 22:22:33 +0000 http://www.debaillon.com/?p=454#comment-1081 What is a brand? Nowadays it's a promise I believe: Nike - Just do it! McDonald's - I'm loving it! Nokia - Connecting people Sony - make.believe Avis - We try harder! the physical aspect of the product is completely neglected - nowadays it's all about the emotions What is a brand? Nowadays it’s a promise I believe:
Nike – Just do it!
McDonald’s – I’m loving it!
Nokia – Connecting people
Sony – make.believe
Avis – We try harder!
the physical aspect of the product is completely neglected – nowadays it’s all about the emotions

]]> By: autom http://www.debaillon.com/2009/11/the-new-laws-of-attraction-brands-dematerialization/comment-page-1/#comment-1080 autom Tue, 17 Nov 2009 22:05:13 +0000 http://www.debaillon.com/?p=454#comment-1080 Thierry - quand tu m'as tweeté que tu vas écrire sur la nouvelle loi d'attraction je n'ai pas du tout compté un billet assez technique. Ouf! :) Mais je comprend les principes, alors bravo! C'est curieux ce phenomen de transformation d'un brand: à partir d'une perception physique à un expérience transactionelle. Quand tu parles de « tractions » veux-tu dire en effet ce que je dirais habituellement comme « touch point »? Thierry – quand tu m’as tweeté que tu vas écrire sur la nouvelle loi d’attraction je n’ai pas du tout compté un billet assez technique. Ouf! :) Mais je comprend les principes, alors bravo! C’est curieux ce phenomen de transformation d’un brand: à partir d’une perception physique à un expérience transactionelle. Quand tu parles de « tractions » veux-tu dire en effet ce que je dirais habituellement comme « touch point »?

]]> By: Tweets that mention The New Laws of Attraction: Brands Dematerialization | Sonnez en cas d'absence -- Topsy.com http://www.debaillon.com/2009/11/the-new-laws-of-attraction-brands-dematerialization/comment-page-1/#comment-1079 Tweets that mention The New Laws of Attraction: Brands Dematerialization | Sonnez en cas d'absence -- Topsy.com Tue, 17 Nov 2009 22:05:10 +0000 http://www.debaillon.com/?p=454#comment-1079 [...] This post was mentioned on Twitter by william shepherd and william shepherd, Thierry de Baillon. Thierry de Baillon said: [blog post] The New Laws of Attraction: Brands Dematerialization http://bit.ly/1ibT5J [...] [...] This post was mentioned on Twitter by william shepherd and william shepherd, Thierry de Baillon. Thierry de Baillon said: [blog post] The New Laws of Attraction: Brands Dematerialization http://bit.ly/1ibT5J [...]

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