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Yearly Archives: 2010
Have We Yet Integrated Social, Scottie?
Another day, another buzzword… Integration is quite a hot topic on these days of predictions, especially after both David Armano, from Edelman Digital, and Jeremiah Owyang, from Altimer, qualified 2011 as year of social (‘media’ for David, ‘business’ for Jeremiah) … Continue reading
Posted in As seen, heard or read, English
Tagged behavior, business design, governance, integration, SCRM, strategy
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Moving Beyond the Smoke Screen
“Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.” This definition, taken from Wikipedia, and quoted by Andrew McAfee in his 2006 definition of Enterprise 2.0, summaries pretty well most present ‘social’ … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, business design, enterprise 20, governance, innovation, management, strategy
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Is Collaboration a Crock?
Let us face it; we, as humans, are selfish, individualists, and undoubtedly clinging to any privileges associated with power. Goodwill and sharing among peers follow Nielsen’s principle, and most of us wouldn’t even imagine acting differently unless obliged to. The … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, business design, complexity, customers, enterprise 20, governance, process, SCRM, strategy
6 Comments
The Importance of Non-Customers
Michael Wu, Scientist of Analytics at Lithium, has posted a great article upon the different components defining the strength of a Relationship. The notion of tie strength was first introduced in 1973 by Prof. Mark Granovetter in his seminal work: … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, SCRM, social media, strategy
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Forget about Enterprise 2.0, think brands
Fostering collaboration means blurring boundaries. Internally, it involves letting knowledge flow across organizational silos, capitalizing on informal knowledge to reshape work according to more efficient and human-centric patterns. Externally, it assumes nurturing new relationships with customers to better help them … Continue reading
Posted in As seen, heard or read, English
Tagged attractors, branding, business design, complexity, economy, enterprise 20, SCRM, strategy
6 Comments