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Monthly Archives: September 2010
The Importance of Non-Customers
Michael Wu, Scientist of Analytics at Lithium, has posted a great article upon the different components defining the strength of a Relationship. The notion of tie strength was first introduced in 1973 by Prof. Mark Granovetter in his seminal work: … Continue reading
Posted in As experimented, As seen, heard or read, English
Tagged behavior, SCRM, social media, strategy
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Forget about Enterprise 2.0, think brands
Fostering collaboration means blurring boundaries. Internally, it involves letting knowledge flow across organizational silos, capitalizing on informal knowledge to reshape work according to more efficient and human-centric patterns. Externally, it assumes nurturing new relationships with customers to better help them … Continue reading
Posted in As seen, heard or read, English
Tagged attractors, branding, business design, complexity, economy, enterprise 20, SCRM, strategy
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