Monthly Archives: April 2011

We Have Designed, We Build, You Will Run

However we want to call it, Enterprise 2.0, social business or collaborative whatsitsname, what we are watching now is a vendors-claimed increasing evolution toward maturity of leading platforms. During its last symposium, the Gartner Group held a session entitled “Managing … Continue reading

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Emotional Surplus

Every time I hear or read the word “brand” associated with “social”, I wince. Not because of the ballooned hype surrounding this kind of association, but because most of this hype reveals an outdated – and often damageable – vision … Continue reading

Posted in As seen, heard or read, English | Tagged , , , , , | 5 Comments