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Monthly Archives: April 2011
We Have Designed, We Build, You Will Run
However we want to call it, Enterprise 2.0, social business or collaborative whatsitsname, what we are watching now is a vendors-claimed increasing evolution toward maturity of leading platforms. During its last symposium, the Gartner Group held a session entitled “Managing … Continue reading
Posted in As experimented, English
Tagged behavior, business design, culture, enterprise 20, IBM, software
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Emotional Surplus
Every time I hear or read the word “brand” associated with “social”, I wince. Not because of the ballooned hype surrounding this kind of association, but because most of this hype reveals an outdated – and often damageable – vision … Continue reading
Posted in As seen, heard or read, English
Tagged attractors, branding, complexity, marketing, social business, social media
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