Tag Archives: branding

Emotional Surplus

Every time I hear or read the word “brand” associated with “social”, I wince. Not because of the ballooned hype surrounding this kind of association, but because most of this hype reveals an outdated – and often damageable – vision … Continue reading

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Forget about Enterprise 2.0, think brands

Fostering collaboration means blurring boundaries. Internally, it involves letting knowledge flow across organizational silos, capitalizing on informal knowledge to reshape work according to more efficient and human-centric patterns. Externally, it assumes nurturing new relationships with customers to better help them … Continue reading

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Redefining Brands, the Social Way

Let us start with a little quiz: What is the most crucial aspect of your business / organization? Which aspect of your business / organization is hardly predictable, fast forward moving, unreliable, hyper-connected? The answer to both questions is: your … Continue reading

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Time to Move Beyond Outdated Models

While not being the post I recently announced about social business, service, brands and commoditization, this short post quite perfectly sets the stage… This inscription, painted on a truck parked nearby my office, reads “for coffee lovers… Sophistication of best … Continue reading

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The Guilty Gift

La version fran├žaise de ce billet est, une fois n’est pas coutume, sur le blog de Seth Simonds. Is, in France, cause marketing soluble in social media? This is the question I asked myself when Seth proposed me to write … Continue reading

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