Tag Archives: economy

Organizational Redefinition and the Pocket Calculator

History, we know, is apt to repeat itself, and to foist very old incidents upon us with only a slight change of costume. George Eliot New technology is often disruptive, and social technologies make no exception. Today, quite everyone agrees … Continue reading

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In a networked knowledge economy, co-creation is co-evolution

Our world is changing, so is the way we are thinking about it. The rise of online networks has not only modified our possibilities to connect and exchange knowledge with other people, but also has it given anyone with internet … Continue reading

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Social Media: Thinking Over Words Meaning

Terminology, as language itself, always had a huge impact on our thinking. Considering the pervasive place social media has taken into our online lives, from mundane Facebook conversations to companies-wide collaborative platforms, including strategies as diverse as Youtube-based marketing campaigns, … Continue reading

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Forget about Enterprise 2.0, think brands

Fostering collaboration means blurring boundaries. Internally, it involves letting knowledge flow across organizational silos, capitalizing on informal knowledge to reshape work according to more efficient and human-centric patterns. Externally, it assumes nurturing new relationships with customers to better help them … Continue reading

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Is Enterprise 2.0 About “Socializing Business Processes”? Let’s get serious

Business processes has recently became quite a buzzword among the Enterprise 2.0 community, notably since June’s Boston conference. It suddenly seems that the whole discourse has changed from a leadership-fueled point of view to a down-to-the-ground (and to the balanced … Continue reading

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The New Laws of Attraction: Management as Transformation of Value

It is quite striking to see how much the mass production era still shapes a lot of our behaviors, whether in our relationships to brands or in Enterprise world. From a customer point of view, while conversing more and more … Continue reading

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Enterprise 2.0: We Got it All Wrong – a Cross-Cultural Misunderstanding

While social media is slowly earning a place inside companies, they still have none or very little impact on the rigid business processes of the enterprise. A major cultural change, along with deep redesign of corporate governance and internal working, … Continue reading

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EtoB: will enterprise 2.0 and the social web converge? – The firewall dilemma

As community-driven tools and internal social networks experiments are now flourishing in many companies, as brands begin to understand what “engaging with customers” really mean, important part of businesses, BtoB or BtoC, are getting more people-centric, and Social Media begin … Continue reading

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EtoB : businesses in the era of social web – the social CRM

It is quite an evidence to say that BtoB businesses do not focus on the same aspects of the customer experience. For a typical buyer/customer, a brand’s values are somehow less important than one-to-one engagement with the seller, as it … Continue reading

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Brands : Beyond the Five Eras of the Social Web

About a month ago, Jeremiah Owyang posted his views, as a Forrester analyst, on the evolution on the Web, providing us with an insightful vision of how brands and customers will expect from each other in the near future. From … Continue reading

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