Tag Archives: social media

Emotional Surplus

Every time I hear or read the word “brand” associated with “social”, I wince. Not because of the ballooned hype surrounding this kind of association, but because most of this hype reveals an outdated – and often damageable – vision … Continue reading

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There Is NO Social Customer

Whether we like it or not, everything seems to have gone ‘social’. Social media (which has for me only little to do with media), social business (on which I merely agree with Stowe Boyd’s definition), social platforms, social commerce… One … Continue reading

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Social Media: Thinking Over Words Meaning

Terminology, as language itself, always had a huge impact on our thinking. Considering the pervasive place social media has taken into our online lives, from mundane Facebook conversations to companies-wide collaborative platforms, including strategies as diverse as Youtube-based marketing campaigns, … Continue reading

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The Importance of Non-Customers

Michael Wu, Scientist of Analytics at Lithium, has posted a great article upon the different components defining the strength of a Relationship. The notion of tie strength was first introduced in 1973 by Prof. Mark Granovetter in his seminal work: … Continue reading

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Redefining Brands, the Social Way

Let us start with a little quiz: What is the most crucial aspect of your business / organization? Which aspect of your business / organization is hardly predictable, fast forward moving, unreliable, hyper-connected? The answer to both questions is: your … Continue reading

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